FAQ's

Do your coaches hold the correct qualifications?

We periodically enrol our team into workshops that are specifically designed to educate coaches on the correct way of ‘teaching’ within the school framework. Additionally our coaches consistently add to their coaching qualifications through regularly undertaking coaching courses in new sports and activities. This allows us to provide our working partners with coaching of a high variety and quality.

All our team hold...

  • Enhanced CRB Disclosures
  • Emergency First Aid
  • Child Protection Qualifications

How do I find out the cost of one of your services?

We do not advertise our prices online simply because every school or club has its own individual requirements. We operate under a general price structure for each service but this may need to be amended subject to issues like duration, numbers, etc.

To enquire about one of our services simply click into our Contact Us page.

What does my child need to bring to one of your Holiday Courses?

During a regular day we will timetable a snack and lunch break so each child needs to bring a sizeable packed lunch. Everyone will be active during the day so a big drink is essential to ensure your child is properly hydrated.


Children are encouraged to wear sporty attire (i.e. tracksuit, shorts, football top, and raincoat). It is also important that the correct footwear is worn – trainers for hard surfaces and football boots for grass pitches. For Soccer Schools all children MUST wear shin pads.

Do you hold links with any local sports clubs?

Many of our coaches play and coach at clubs across many sports. These links enable us to offer your child exit routes beyond their participation in our clubs and courses. We can recommend you to clubs for recreational purposes and also nominate talented individuals to professional Sports Academy’s (e.g. Crewe Alexandra Football Club, Burslem Golf Club and Leek Cricket Club).

Do you recruit new coaches?

ASM Sports are always looking to add to their coaching team. We have high expectations of all our employees so we undergo stringent vetting processes when assessing the suitability of an individual.

If you are interesting in developing a coaching career with us then please get in touch via our Contact Us page.